Behind the Scenes of Utrecht Art Supply

We announced last week that Delux Designs (DE), LLC is now an affiliate partner for Utrecht Art Supply so today we are taking the time out to provide our readers and subscribers with more background information on the company as a whole.

Utrecht Art Supply affiliation is a major one for us, on the same level as our partnerships with retailer Target and Amazon. Of course the additional perk for us, and you, is that this newest one is an art based one so anything we post from this point moving forward on this company will definitely be a huge benefit for other artists and designers.


In the very beginning, the year of 1949 to be exact, Utrecht Art Supply began under the name of Utrecht Linen, Inc. in New York from a desire to provide better linen for creatives by an artist by the name of Norman Gulamerian who was born in 1927. During this time, there weren’t truly anyone providing good quality linen for artists to work on in New York City so he began to import his own from Europe with his brother Harold Gulamerian, who was born in 1924, under their own company in partnership to help everyone out. The name of their business surprisingly came from their high school New Utrecht High School out of Brooklyn, New York. By 1957, the artistic brothers developed their very own acrylic gesso for priming art canvases called the Utrecht Professional Acrylic Gesso, one of the first acrylic-based ground gessoes that worked with both oil- or water-based mediums. This made it extremely more easier to paint on a larger scale of surfaces for artists. After this development, they went on to expand into different products including acrylic paints, brushes and even papers. To this day, Utrecht Art Supply is still producing some of the best art supplies for creatives right in Brooklyn, New York.

Photography provided by Utrecht Art Supply

As you can see there is a lot of great art history behind the Utrecht Art Supply brand in which we are proud to learn about and spread the knowledge we have gained to our readers and subscribers. Stay tuned for more articles on the different products they offer along with our own product reviews and product hauls from the company.

Disclaimer: Affiliate links have been included in this post in which Delux Designs (DE), LLC receives a commission from any sales made through this post. We assure you, the products featured through DE from product reviews are products that we recommend based off of our own personal experiences from using them. Excludes furniture.

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