How to Use Twitter as an Affiliate Marketer

Welcome back to another Affiliate Marketing post for our ongoing blog series!
If you’re new here, Delux Designs (DE), LLC is a Visual Arts Service that provides a number of different creative services to the public, along with marketing and business tips.

We began this Affiliate Marketing blog series in an effort to help others become successful Digital Marketers with a focus in Affiliate Marketing. If you haven’t seen the previous posts or would like to start from the beginning of this guide, follow the links shown below. Don’t worry, if you click a link it will open a new tab in your internet browser so you can come back to this page once you’re all caught up.

Now that you’re all caught up, let’s dig into our topic today on How to Use Twitter as an Affiliate Marketer.

How to Tweet as an Affiliate Marketer

Step 1: First thing’s first, you need a Twitter account.
If you don’t already have one, go ahead now to https://www.twitter.com and create a new account.

Step 2: Next you’re going to update your settings to your preferences to what you’d like, along with your profile. We spoke about Social Media Bios as an Affiliate Marketer before which will help with setting up your profile’s image, banner, and overall Twitter profile visuals, you can check out that article here.

Step 3: Now that you have your account set up and visuals on point for your brand and business, lets focus on getting some tweets out there. A tweet is basically your posts for Twitter. Retweets are when someone reposts your posts (or tweets) onto their twitter feed for their followers to see and possibly retweet onto their profiles for their audience as well.

The main goal for each tweet pertaining to Affiliate Marketing is to get other people to either click on the unique links you are going to include in each tweet, or get your audience to retweet these tweets that contain your unique link so their audience can potentially click on them. The more retweets you have, the better chances of increased clicks over time.

Tweets = Posts on Twitter
Retweets = Posts on Twitter that are reposted

When setting up your first tweet always make sure to include a sentence about what it is that you’re tweeting so your followers will have a glimpse of what the link is about. As a user of social media on a regular basis, those posts that just have links and nothing more seem spam or bot like. You need to include a very short glimpse of what the link is about when posting to let users know what they’re getting in to once clicked.

I did want to mention as well that you have two options for tweeting which include one single tweet, or a tweet thread. Tweet Threads are when you post a series of tweets as a threads. This is a great way to catch your followers attention to more than one unique link under one tweet. Also a great way of organizing your tweets based on a specific topic, item, or service.

Step 4: Include your Unique Tacking Link right after that one sentence about what you’re posting. This link will lead your followers who click on it to the service or product you’re promoting. Don’t give them the run around, always make sure the link is taking them directly to where they can purchase or order the service or product.

Step 5: Add some hashtags if applicable to the end of the tweet message. Twitter is the King of hashtags. They were literally the creator of this online practice so hashtags are the strongest on this particular platform more than any other one. Including hashtags in your tweets enables your followers and potential audience to be able to search for specific things on Twitter and find them quickly. Sort of like keyword searches. For example, your audience could type “red” in the search bar of twitter and that one search will take them to every tweet that contains the word “red”. If you place “#red” at the end of your tweet then that one post has a higher chance of being seen in that particular twitter search.

Step 6: Once you have those two to three things, you can post your tweet and that’s it. When you tweet you don’t have to do anything else, just allow your followers to naturally click on the links they want to.

How to Promote Your Tweets using Hashtags

You could pay for your tweets to be promoted by Twitter. That is always an option. You would just set up a schedule and the amount you’re willing to spend, attach your bank account for automatic drafts weekly, monthly, or even annually and Twitter will handle it for you. That’s really easy and simple to figure out. But if you’re like me and you’re short on funds or would just rather do it yourself then I have one optional step that may help you out here by promoting hashtags.

When I first started my business and set up my Twitter page, I decided to create my own hashtags that fit my own brand. Some examples are shown below.

#DE
#BloggingwithDE
#DEPaintings
#DECrafts
#DEBooks
#DECOLORS
#DEGraphicDesigns

Those are just a few but these are the main ones that I use on a regular basis for Twitter. When it comes to Affiliate Marketing, I also have some set hashtags that I have created specifically for my brand:

#DEAffiliations
#AffiliateThursday

I try to shy away from using hashtags like “#CricutAffiliate” and stuff like that pertaining to mentioning a company’s name or brand and then the word affiliate. For me, I just don’t see it as being affective. Most of the time a person is going to search a company or brand and just type in the name of that company or brand and that’s it so I shy away from those. Instead I started my own hashtag series and promote those hashtags.

For example, DE is an affiliate partner for Michaels Arts and Crafts, Cricut, Target, and Amazon. Instead of me saying “#MichaelsAffiliate”, “#CricutAffiliate”, “#TargetAffiliate”, and “#AmazonAffiliate” I created these hashtags below that my audience can follow:

#DEatMichaels
#DEatCricut
#DEatTarget
#DEatAmazon

I wanted my business and service of digital marketing to feel, look, and sound as natural and personalized as possible. This is one of the main reasons why I will not partner with every single company or brand that offers a partnership. I only partner with companies and brands that I am already using on a regular basis. The hashtag series that I have set up basically stemmed from my business shopping at each store, hence the titles “DE” at “Brand or Company”. From these hashtags I show either video clips of me shopping at these particular places, I may show deals and discounts from my shopping trips to these particular stores, and I may post products from them as well.

From there I promote each hashtag onto other Social Media sites. For example, on Facebook these hashtags are my Facebook Group titles, so my audience there would be members of these groups that receive the same content that’s posted from the hashtags on Twitter.

On Instagram, I create graphics that instruct my audience to turn on the notifications for each hashtag, that way when a post is made on Instagram using that hashtag they’ll get a notification of it.

Engage

Third and easy way to use Twitter to promote your affiliate links is by engaging. Twitter is often used to find things and find information on certain topics so when you see one of your followers for example asking for something that pertains to a product of an affiliate partner you’re partnering with, send that follower your affiliate link.

DM, or direct message, your followers and build those relationships. Retweet tweets and reply to tweets so your profile will grow it’s following naturally. By building these relationships, more followers will begin retweeting your tweets that have your affiliate links included for their audience to see which could mean more potential sales for yourself.

That is all for today.
Make sure you’re subscribed to our email list by clicking here so you don’t miss our next post for our Affiliate Marketing blog series.
Thanks for reading everyone!

Disclaimer: Affiliate links have been included in this post in which Delux Designs (DE), LLC receives a commission from any sales made through this post. We assure you, the products featured through DE from product reviews are products that we recommend based off of our own personal experiences from using them. The information given in this post is from a Certified Digital Marketer. Results may vary.